Top 100 most influential UK and US universities on Twitter

Most universities in the UK and the US now have a presence on Twitter, but which institutions can claim to be using the micro-blogging social network most effectively?

May 16, 2014

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Reader's comments (2)

Hats off to Manchester for not giving a toss about this faddish and self reverential social media phenomenon!
The first rule of statistics, or even mathematics as a whole, that I remember being taught at the age of about 11 was to ensure that the results of a calculation 'made sense'. Does it make sense that Plymouth University with - let's be fair - a decent but modest reputation and ~21,000 followers on Twitter, have a greater "social authority" than Stanford with over 200,000 followers and who are generally reputed to be one of the best universities in the world? No. This article is basically an advert for the company Coldlime, who want to scare senior management and marketing professionals at various universities to up their game - and presumably pay Coldlime consultancy fees to help them. If you're doing social media activity well, then you don't need some half-baked algorithm from a company with a vested interest to tell you.

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