Outreach and public engagement

How universities can use civic engagement and collaboration to get local communities and the broader public involved in their research and other work and generate positive impacts felt beyond the campus walls. These resources also explore effective ways for academics, educators and other teams to reach out and engage with school pupils and groups underrepresented in higher education to break down potential barriers to access.

Researchers magnifiying their work to represent advice on increasing the impact of your work

Amplifying research: five features of successful impact generation

As UK universities await the results of REF2021 and a new cycle of impact generation starts, how can academics go about amplifying the impact of their research? Charlotte Humma and Tessa Russell share tips

Charlotte Humma, Tessa Russell

University of Sussex

Smartphone and social media addiction is a real danger - and academics would be complicit if we don't start questioning its use more readily

Why I choose not to teach with social media

If social media is eventually revealed as a grave threat to public health, the academy’s unquestioning adoption of it could make scholars complicit

Zachary Michael Jack

North Central College

LinkedIn is becoming academia’s key tool for career progression

For students and academics alike, it’s harder to ignore LinkedIn’s combination of networking and self-promotional opportunities

Gillian McCurdy

Arden University

Opening the Twitter app on a mobile phone

The 10 commandments of academic Twitter

Lucas Lixinski offers tips on how to engage positively with the social media platform, from ‘honour thy hashtags’ to ‘thou shalt live-tweet at events’

Lucas Lixinski

UNSW Sydney

Using social media data and analytics is key for academics hoping to expand their network

How to use social media analytics to effectively expand your network

Digging deeper into social media, through stats and data, is the key to understanding audience and carving out your niche, says Michael Skiba

Michael Skiba

Colorado State University Global

A female politician gives a speech - academics must tailor their communications with politicians in order to have their research affect policy

Want your research to have an impact on policy? Know your audience

Politicians are novices by design, so tailoring your communications with them gives you the best chance of cutting through, says David R. Garcia

David R. Garcia

Arizona State University

Advice on developing graphical frameworks to explain your research

How to develop a graphical framework to chart your research

Graphic representations or frameworks can be powerful tools to explain research processes and outcomes. David Waller explains how researchers can develop effective visual models to chart their work

David Waller

University of Technology Sydney

What can universities do to protect Russian and Ukrainian academics fighting for truth?

Academics’ struggle is a stirring reminder that the freedom of scholars and students to speak, teach and publish is neither inviolable nor dispensable, says Ron Daniels

Ron Daniels

Johns Hopkins University

Advice for how universities can train students in democratic values and practices

How universities can embed democratic principles and practices into the student experience

Higher education is a critical pillar of a functional democracy and there are things that colleges and universities can do today to actively foster democratic practices, as Meg Little Reilly explains

Meg Little Reilly

University of Vermont

A university leader gives a press conference - standing as a bastion for democracy is key for higher education and its leaders

Four key strategies for higher education leaders to advance democracy

University leaders must use their positions to develop citizens and communities that combat tyranny and facilitate democracy – hard work that is done on and off campus

Jon McNaughtan, Alexander W. Wiseman

Texas Tech University

Universities need to promote pluralism and thinking across the divide in order to strengthen democracy

Universities must promote pluralism to ward off threats to democracy

Once the moral basis of anyone who disagrees with us is rejected, then democracy inevitably implodes, says Matthew Flinders

Matthew Flinders

University of Sheffield

Universities and higher education institutions need to sever ties with oil companies and get their ethics in order if they want to tackle the SDGs

Universities aren’t walking the walk on sustainability – not even close

While HEIs continue to take tens of millions of pounds from oil companies, their integrity and commitment to the SDGs looks shaky at best, says James Derounian

James Derounian

Visiting professor

Advice on supporting academics to engage with equity and diversity issues as part of their teaching

Making space for academic colleagues to think about race as part of pedagogy

Kevin Brazant shares tips on how to use digital content creation to deconstruct themes of equality, diversity and inclusion with colleagues and inform their learning and teaching practice

Kevin Brazant

London Metropolitan University

Scientists and academics must practise humility and empathy when communicating with the public over issues such as climate change

We’ve forgotten how to communicate science to the public at a crucial time

As we try to tackle climate change, it feels like the pandemic has pushed us back decades to the bad old mode of scientists lecturing the public, says John Womersley

John Womersley

University of Oxford

Building your research profile via social media, with a focus on LinkedIn

A guide to creating effective researcher profiles on social media, with practical tips for using LinkedIn

Tjitske Dijkstra

Academic Career Coach

Advice on using your research to inform and impact policy decisions

Learning the craft of using your research to engage in policy

David Garcia explains how academics can get their research noticed by politicians in order to inform and impact policy decisions

David R. Garcia

Arizona State University

Advice on collaborating with student activists to improve institutional sustainability

Working with student activists to speed up progress towards a sustainable future

Jaime Toney explains how working with grassroots student activists can help accelerate institutional action towards the Sustainable Development Goals

Jaime Toney

University of Glasgow

Advice on setting up your workspace to record good quality footage for use on social media

How to use social media more effectively in teaching and research, part one: your recording set-up

Andy Miah shows how academics could set up their workspace to record good-quality video content for use on social media

Andy Miah

University of Salford

Social media influencer or blogger present and review recording or streaming vlog

How to start an academic YouTube channel: tips from a psychology YouTuber

YouTube is a wide-open opportunity for university teachers and researchers to share their knowledge with a broader audience, says Dennis Relojo-Howell

Dennis Relojo-Howell

The University of Edinburgh

Advice on developing early college programmes which improve higher education outcomes for students from underrepresented group

How to design early college programmes that foster success for under-represented students

David Dugger explains what an early college programme should focus on in order to improve outcomes for students from under-represented groups

David Dugger

Eastern Michigan University

Podcast discussing building resilience and protecting well-being among university staff and students

THE podcast: ‘Higher Ed Heroes’ and their water-cooler chats about teaching

We speak to the academics behind the podcast ‘Higher Ed Heroes’ about why informal corridor conversations can be the best way for teachers to share classroom tips, advice and success stories

Sebastian Kaempf, Alastair Stark

The University of Queensland

Noisy big megaphone. Speaker announcing news to target audience, science communication

Get your research out there: 7 strategies for high-impact science communication

From news angles to dealing with trolls, here are seven areas to consider when sharing your findings with the media and wider public

Christina Zdenek

The University of Queensland

Two young women in eating sandwiches in park

How to facilitate the small changes in teaching that make a big difference

Through their podcast, Alastair Stark and Sebastian Kaempf champion the ‘sandwich conversations’ between colleagues that lead to impactful incremental shifts in teaching practice

Alastair Stark, Sebastian Kaempf

The University of Queensland

Steps that institutions can take to increase the research productivity and impact of their academic staff

Managing individual research productivity in academic organisations: seven key insights

Advice on steps institutions can take to boost the productivity and impact of researchers, based on a study by Olga Ryazanova and Jolanta Jaskiene

Olga Ryazanova , Jolanta Jaskiene

Maynooth University , ISM University of Management and Economics

University academics can be bad communicators - and this can be a problem when trying to engage industry

External engagement in academia: lessons from the business world

Many academics see external engagement as a chore. Others are just unable to appreciate industry perspectives. Both are stifling the contribution of universities

Kumud Wijayaratna , Ed Cottam

Northumbria University

Engaging with LinkedIn is essential for the modern university academic when looking for a new job

Academic snobs can’t afford to ignore LinkedIn any longer

Considering a career move? When asking for a favour, such as info or an introduction, it helps to build a chain of trust. Which is where LinkedIn comes in, says Emma Williams

Emma Williams

EJW Solutions

The higher education sector in the US is using an antiquated system of judging student metrics

IPEDS and the trouble with student metrics in the US

The Integrated Postsecondary Education Data System surveys hold great weight in the higher education system, but they are not inclusive enough and thus no longer fit for purpose, says Elizabeth Harris

Elizabeth Harris

Colorado State University Global

Even second-generation immigrants are in danger of losing their heritage language, but universities can help

Universities must help their communities preserve heritage languages

Language loss is a real danger among even second-generation migrants – here’s how to help, say Sender Dovchin and Rhonda Oliver

Sender Dovchin, Rhonda Oliver

Curtin University

Insight on how community based research projects can motivate students as their apply their learning to real world problems

Using community-based research projects to motivate learning among engineering students

Trithos Kamsuwan explains how community-based research projects can be used to motivate students, creating opportunities to apply principles they have learned in class to solve real-world problems

Trithos Kamsuwan

Siam University

Universities need to make sure their promo materials and slogans are not as bland as blancmange

How to ensure your university’s branding isn’t as bland as blancmange

Universities’ promo materials and slogans play it safe to the point of indolence, says Jonathan Wilson. He explains how to take a leaf from the global brand playbook

Jonathan Wilson

Regent’s University London

Young African women wearing headphones in a university cafe - reconnecting after the pandemic

Reopening and reconnecting: how to establish connection with first-years studying in the new normal

Agnes Chikonzo offers three key ways that university services can engage students and give them a sense of belonging back on campus

Agnes Chikonzo

The University of Zimbabwe

How to revitalise student knowledge exchange with local communities

How co-creating an ‘umbrella’ programme can help institutions innovate student knowledge exchange and improve engagement with local communities and businesses, a team from Queen Mary University of London explain

Patrick McGurk, Joanne Zhang, Fezzan Ahmed, Olivia Reid

Queen Mary University of London

Turning an idea into a commercial interest is a hugely rewarding but challenging journey for university academics

Dragon’s zen: how to handle the jump from HE to a commercial venture

The learning curve is steep when leaving academia for an entrepreneurial adventure. John Miles outlines what to expect and says the skills you learned as a researcher can help

John Miles

Inkpath

Advice on shaping meaningful community engagement through research projects

In this together: developing meaningful community engagement

Anna Walas offers advice for facilitating community engagement with research by considering ways in which effective engagement design can help overcome common barriers

Anna Walas

University of Nottingham

How to be comfortable with uncomfortable conversations

Ruth Woodfield outlines steps that academics, students and university staff can take to support and work through the discomfort of difficult discussions

Ruth Woodfield

University of St Andrews

Can universities maintain their cultural identities in our increasingly hybrid world

Can universities maintain their cultural identity in a blended world?

A university’s identity cannot be neatly packaged. It changes over time and has different meanings to the diverse groups that make up that institution, says Nic Beech

Nic Beech

Middlesex University

Advice on shaping community outreach in order to improve educational outcomes for local communities

Changing lives through community engagement and outreach

Josephine Bleach outlines questions that higher education institutions should ask to help them foster authentic community engagement that improves educational outcomes for children, families and communities

Josephine Bleach

National College of Ireland

Advice on university strategies for civic engagement

How to be a civic university: lessons in collaborating with local communities

Deborah Bull outlines how institutions can make their civic duties a strategic priority, developing mutually beneficial partnerships with local communities and organisations

Deborah Bull

King’s College London

Podcast discussing building resilience and protecting well-being among university staff and students

THE podcast: how NYU and the University of São Paulo are thinking about climate change

Ahead of COP26, leaders at NYU and São Paulo spoke with us about how universities can be leaders in tackling the climate crisis and what they hope the summit achieves

Katherine Fleming, Tercio Ambrizzi

New York University, University of São Paulo

How to ensure online teaching benefits the education of sustainability issues

Engaging students in applied research to tackle Sustainable Development Goals

Jen O’Brien describes a pedagogical project that engages students in applied research carried out in partnership with external organisations, related to the Sustainable Development Goals

Jen O'Brien

The University of Manchester

Empathy is a big part of authentic leadership, along with open decisionmaking

Authentic leadership isn’t new – but we need it more than ever in higher education

For leadership to be effective, we need to understand our own limitations and listen to others to learn how to overcome them, say Sarah Jones and Alasdair Blair

Sarah Jones, Alasdair Blair

De Montfort University

Randomised control trials are crucial for good science, but we can also improve their ethics

We can make research more ethical without compromising its quality

The debate on the ethics of randomised control trials isn’t getting us anywhere – it’s time for solutions, says Stefano Caria

Stefano Caria

The University of Warwick

A glossary to explain the terminology associated with research impact work

Demystifying impact: a glossary of key terms

The extensive terminology surrounding research ‘impact’ can be confusing for those new to it. To help, Alex Smith and Laura Tucker have compiled a glossary of the most common terms

Alex Smith, Laura Tucker

Vertigo Ventures

Considerations for embedding public engagement into your research projects

Enhance your research through public engagement and collaboration

How can academics shape research around mutually beneficial public engagement and collaboration? Emily Burns outlines the key considerations

Emily Burns

Queen Mary University of London

Advice on getting students involved in community projects which boost their learning experience in creative and practical ways

Creative ways to boost student learning through community-based projects

Jamie Darwen explains how community projects offer creative and practical ways to enhance student learning and shares advice on building successful partnerships outside the university

Jamie Darwen

University of the West of England Bristol

Podcast discussing building resilience and protecting well-being among university staff and students

THE podcast: what is the civic role of universities post-pandemic?

What does it mean to be a civic university in 2021 and how should institutions improve their public outreach and engagement to increase their value to wider society?

Jeremy Read, Carenza Lewis

University of Winnipeg, University of Lincoln

Advice on developing a strategy for effective civic engagement

How universities can ensure they have a positive impact on local communities

Jane Robinson offers advice on developing effective ‘civic engagement’ strategies to ensure universities have a positive long-term impact on local communities

Jane Robinson

Newcastle University

Step by step advice on embedding public engagement into university research and teaching

How to embed public engagement into your teaching and research activities

Carenza Lewis shares a step-by-step guide for embedding public engagement into your institution’s research and teaching

Carenza Lewis

University of Lincoln

Advice on leading ambitious university civic engagement projects

Making large-scale civic engagement projects a reality

Matthew Andrews offers advice on how universities should approach ambitious large-scale civic engagement projects to bring plans to fruition

Matthew Andrews

University of Gloucestershire

Advice on implementing rapid response public engagement projects

Three steps to successful rapid-response civic engagement with students

Kathleen Riach outlines key lessons from successfully leading a rapid-response civic engagement project with students to help over 50s gain better digital access

Kathleen Riach

University of Glasgow

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