Should I keep the title of my paper brief?

Researchers find an unexpected link between brevity and popularity

August 26, 2015
Source: iStock
The long and the short of it: if you want to be cited, keep it brief

Academics who want to rise up the citations lists would do well to come up with snappy titles for their papers or even fall back on textspeak.

That is the clear implication of a paper by Adrian Letchford and colleagues at Warwick Business School just published in the online journal, Royal Society Open Science, entitled “The advantage of short paper titles”.

Others before them have looked at whether brevity in the title of a journal article (and even the presence of colons and question marks), has an impact on the citation rates which can make so much difference to promotion prospects.

But Dr Letchford and his team have drawn on a far larger sample of 140,000 papers, representing the 20,000 most cited on the Scopus bibliometric platform for each year from 2007 to 2013.

The central finding is absolutely clear: “papers with shorter titles receive more citations”. Yet, since citation levels are obviously linked to the prestige of different journals, what happens when we control for this factor?

Once such adjustments are made, the paper concludes, “the strength of the evidence for the relationship between title length and citations received is reduced” (though not eliminated). On the other hand, “journals which publish papers with shorter titles tend to receive more citations per paper”.

The authors go on to speculate why this might be. Perhaps “high-impact journals…restrict the length of their papers’ titles” or “incremental research” gets “published under longer titles in less prestigious journals”. It might even be that shorter titles are (on average) “easier to understand, enabling wider readership and increasing the influence of a paper”.

Whatever the explanation, researchers and editors may be wise to sit up and take notice.

matthew.reisz@tesglobal.com

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Reader's comments (2)

Perhaps some of the REF 'research intensive' universities telling the world how wonderful they are should take a page out of Ted Mainman's notebook. A few hundred words & a diagram. Here's how to make the world's first laser. http://www.nature.com/physics/looking-back/maiman/index.html
Sorry about the first 'n' in the surname, Maiman

Have your say

Log in or register to post comments

Most Commented

James Fryer illustration (27 July 2017)

It is not Luddism to be cautious about destroying an academic publishing industry that has served us well, says Marilyn Deegan

Jeffrey Beall, associate professor and librarian at the University of Colorado Denver

Creator of controversial predatory journals blacklist says some peers are failing to warn of dangers of disreputable publishers

Hand squeezing stress ball
Working 55 hours per week, the loss of research periods, slashed pensions, increased bureaucracy, tiny budgets and declining standards have finally forced Michael Edwards out
Kayaker and jet skiiers

Nazima Kadir’s social circle reveals a range of alternative careers for would-be scholars, and often with better rewards than academia

hole in ground

‘Drastic action’ required to fix multibillion-pound shortfall in Universities Superannuation Scheme, expert warns