Business & management round-up

May 26, 2011

The Marketing Century: How Marketing Drives Business and Shapes Society

Editor: Jeremy Kourdi

Edition: First

Publisher: John Wiley & Sons

Pages: 280

Price: £19.99

ISBN 9780470660157

Drawing on input from the Chartered Institute of Marketing, Kourdi and leading international contributors chart the history of the institute in its centenary year. This collection tracks the institute from its beginnings to its current status as a significant international professional marketing body with more than 50,000 members worldwide, and also reflects on the development of marketing in that time.

Achieving Excellence in Human Resources Management: An Assessment of Human Resource Functions

Authors: Edward E. Lawler III and John W. Boudreau

Edition: Third

Publisher: Stanford University Press

Pages: 184

Price: £44.50

ISBN 9780804760911

This is the fifth study of human resources in large corporations from the Center for Effective Organizations. The long-term analysis compares 12 years' worth of data, including four previous CEO studies. Like its predecessors, the project gauges whether corporations' human resource functions are working and assesses their effectiveness.

Marketing Communications: A European Perspective

Authors: Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh

Edition: Fourth

Publisher: Pearson Education

Pages: 688

Price: £45.99

ISBN 97803721383

The fourth edition of this best-selling text covers topics ranging from advertising to point-of-purchase communications, as well as e-communication, including marketing, relationship marketing, interactive television and interactive marketing. Contemporary products and brands, such as Twitter and Wii Fit, and topical issues, such as Barack Obama's 2008 presidential campaign and the EU anti-smoking campaign, are examined.

Marketing: An Introduction

Authors: Rosalind Masterson and David Pickton

Edition: Second

Publisher: SAGE

Pages: 528

Price: £90.00 and £34.99

ISBN 9781849205702 and 5719

This introduction to the theory of marketing for students starting undergraduate courses seeks to enliven marketing principles by illustrating their practical applications through case studies and examples. Chapters contain activities and self-test questions. Readers are expected to apply learning to their own experience.

The Essential Guide to Business for Artists and Designers

Author: Alison Branagan

Edition: First

Publisher: A & C Black

Pages: 256

Price: £16.99

ISBN 9781408119037

Branagan, a Central St Martins lecturer, has written this text for business studies, arts administration and arts and design students, offering advice in setting up in business via self-employment, in partnership or in a company. The clear, concise text covers enterprise skills, business planning, money management, building networks, online showcasing, presentation, self-promotion, future trends, innovation, sponsorship, funding, intellectual property, contracts, key legal matters, negotiation and tax, with an abundance of UK-specific content. The foreword is by James Dyson, the illustrations by Tim Bradford, and it is printed in the "dyslexic-friendly" font FS ME.

Leadership and Management Development: Developing Tomorrow's Managers

Author: Kevin Dalton

Edition: First

Publisher: Financial Times Press/Pearson Education

Pages: 520

Price: £38.99

ISBN 97803704706

Dalton, a lecturer at Westminster Business School and a specialist in organisational development, explores the issue of what makes a good leader or manager, and how these qualities can be assessed and nurtured. The rigorous but clear text combines critical analysis with real-world illustrations and covers a broad range of core topics. It is aimed at students on management development courses at all levels.

Marketing Plans: How to Prepare Them, How to Use Them

Authors: Malcolm McDonald and Hugh Wilson

Edition: Seventh

Publisher: John Wiley & Sons

Pages: 580

Price: £34.99

ISBN 9780470669976

This popular book, aimed at professional marketers as well as undergraduate and postgraduate students, has been thoroughly revised in its seventh edition to include the latest developments in marketing. New additions include chapters on digital marketing, multi-channel strategy, customer relationship management and marketing effectiveness and accountability.

Experiencing International Business and Management: Exercises, Projects and Cases

Author: Betty Jane Punnett

Edition: Second

Publisher: M.E. Sharpe

Pages: 168

Price: £38.95

ISBN 9780765625489

Punnett places her book in a practical context in addition to providing a teaching aid, drawing on real-life dimensions to courses in international business and management. The text is geared towards teachers keen to go beyond supplying facts and figures, and who want to make teaching interactive by giving hands-on experience of interacting with different cultures in the global business environment.

An Introduction to Human Resource Management

Author: Nick Wilton

Edition: First

Publisher: SAGE

Pages: 544

Price: £90.00 and £32.99

ISBN 9781848600294 and 0300

This text aims to introduce readers to human resource management in more than just a prescriptive manner, offering an overview of the role of human resource management in its modern context. Wilton considers all aspects of the field, offering critical discussion of both the theoretical and practical issues surrounding it while analysing its key trends.

The History of UK Business and Management Education

Author: Allan P.O. Williams

Edition: First

Publisher: Emerald Insight

Pages: 160

Price: £35.95

ISBN 9781849507806

Williams considers the factors affecting the emergence of influential and successful business schools in the UK, identifying the main institutions and individuals involved. He acknowledges the US' influence on the development of these institutions, but his main concern is UK business contributions. The growth of management education over the past 200 years is discussed, with particular focus on the 20th century. The book also covers the institutions that Williams believes made this possible, focuses on British management education, and considers the national and international standing of UK business schools.

Strategy and Human Resource Management

Authors: Peter Boxall and John Purcell

Edition: Third

Publisher: Palgrave Macmillan

Pages: 408

Price: £34.99

ISBN 9780230579354

In a thorough update to previous editions, the authors aim to provide an authoritative yet readable account of the strategic role of human resource management in organisations. The text considers the latest theoretical and practical developments in the field, and attempts to bridge the gap between theory and practice.

The Ethical Business: Challenges and Controversies

Authors: Kamel Mellahi, Kevin Morrell and Geoffrey Wood

Edition: Second

Publisher: Palgrave Macmillan

Pages: 288

Price: £29.99

ISBN 9780230546936

This text aims to offer a critical analysis of contemporary issues in business ethics. The authors outline the principles and broad themes in the field, and provide a practical discussion of ethics in key management functions. This edition tackles current thinking and new problems, with additional chapters on the symbiotic relationship between business and the environment.

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Authors: Erik Mooi and Marko Sarstedt

Edition: First

Publisher: Springer

Pages: 307

Price: £49.99

ISBN 9783642125409

This practice-oriented work aims to provide an applied introduction to market research principles. The authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques. The theoretical choices that market researchers make with regard to each technique are explained and each chapter closes with a case study illustrating the process based on real-world data.

The Oxford Handbook of International Business

Editor: Alan M. Rugman

Edition: Second

Publisher: Oxford University Press

Pages: 880

Price: £95.00 and £.50

ISBN 9780199234257 and 9593446

Rugman's text is a survey of international business that aims to draw together all relevant writing over the past 40 years. The contributors are distinguished scholars, and the essays seek to reflect the changes and development in the sector since the book's first edition. The text is aimed at a wide readership.

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