The Marketing Century: How Marketing Drives Business and Shapes Society
Editor: Jeremy Kourdi
Publisher: John Wiley & Sons
Drawing on input from the Chartered Institute of Marketing, Kourdi and leading international contributors chart the history of the institute in its centenary year. This collection tracks the institute from its beginnings to its current status as a significant international professional marketing body with more than 50,000 members worldwide, and also reflects on the development of marketing in that time.
Achieving Excellence in Human Resources Management: An Assessment of Human Resource Functions
Authors: Edward E. Lawler III and John W. Boudreau
Publisher: Stanford University Press
This is the fifth study of human resources in large corporations from the Center for Effective Organizations. The long-term analysis compares 12 years' worth of data, including four previous CEO studies. Like its predecessors, the project gauges whether corporations' human resource functions are working and assesses their effectiveness.
Marketing Communications: A European Perspective
Authors: Patrick De Pelsmacker, Maggie Geuens and Joeri Van Den Bergh
Publisher: Pearson Education
The fourth edition of this best-selling text covers topics ranging from advertising to point-of-purchase communications, as well as e-communication, including marketing, relationship marketing, interactive television and interactive marketing. Contemporary products and brands, such as Twitter and Wii Fit, and topical issues, such as Barack Obama's 2008 presidential campaign and the EU anti-smoking campaign, are examined.
Marketing: An Introduction
Authors: Rosalind Masterson and David Pickton
Price: £90.00 and £34.99
ISBN 9781849205702 and 5719
This introduction to the theory of marketing for students starting undergraduate courses seeks to enliven marketing principles by illustrating their practical applications through case studies and examples. Chapters contain activities and self-test questions. Readers are expected to apply learning to their own experience.
The Essential Guide to Business for Artists and Designers
Author: Alison Branagan
Publisher: A & C Black
Branagan, a Central St Martins lecturer, has written this text for business studies, arts administration and arts and design students, offering advice in setting up in business via self-employment, in partnership or in a company. The clear, concise text covers enterprise skills, business planning, money management, building networks, online showcasing, presentation, self-promotion, future trends, innovation, sponsorship, funding, intellectual property, contracts, key legal matters, negotiation and tax, with an abundance of UK-specific content. The foreword is by James Dyson, the illustrations by Tim Bradford, and it is printed in the "dyslexic-friendly" font FS ME.
Leadership and Management Development: Developing Tomorrow's Managers
Author: Kevin Dalton
Publisher: Financial Times Press/Pearson Education
Dalton, a lecturer at Westminster Business School and a specialist in organisational development, explores the issue of what makes a good leader or manager, and how these qualities can be assessed and nurtured. The rigorous but clear text combines critical analysis with real-world illustrations and covers a broad range of core topics. It is aimed at students on management development courses at all levels.
Marketing Plans: How to Prepare Them, How to Use Them
Authors: Malcolm McDonald and Hugh Wilson
Publisher: John Wiley & Sons
This popular book, aimed at professional marketers as well as undergraduate and postgraduate students, has been thoroughly revised in its seventh edition to include the latest developments in marketing. New additions include chapters on digital marketing, multi-channel strategy, customer relationship management and marketing effectiveness and accountability.
Experiencing International Business and Management: Exercises, Projects and Cases
Author: Betty Jane Punnett
Publisher: M.E. Sharpe
Punnett places her book in a practical context in addition to providing a teaching aid, drawing on real-life dimensions to courses in international business and management. The text is geared towards teachers keen to go beyond supplying facts and figures, and who want to make teaching interactive by giving hands-on experience of interacting with different cultures in the global business environment.
An Introduction to Human Resource Management
Author: Nick Wilton
Price: £90.00 and £32.99
ISBN 9781848600294 and 0300
This text aims to introduce readers to human resource management in more than just a prescriptive manner, offering an overview of the role of human resource management in its modern context. Wilton considers all aspects of the field, offering critical discussion of both the theoretical and practical issues surrounding it while analysing its key trends.
The History of UK Business and Management Education
Author: Allan P.O. Williams
Publisher: Emerald Insight
Williams considers the factors affecting the emergence of influential and successful business schools in the UK, identifying the main institutions and individuals involved. He acknowledges the US' influence on the development of these institutions, but his main concern is UK business contributions. The growth of management education over the past 200 years is discussed, with particular focus on the 20th century. The book also covers the institutions that Williams believes made this possible, focuses on British management education, and considers the national and international standing of UK business schools.
Strategy and Human Resource Management
Authors: Peter Boxall and John Purcell
Publisher: Palgrave Macmillan
In a thorough update to previous editions, the authors aim to provide an authoritative yet readable account of the strategic role of human resource management in organisations. The text considers the latest theoretical and practical developments in the field, and attempts to bridge the gap between theory and practice.
The Ethical Business: Challenges and Controversies
Authors: Kamel Mellahi, Kevin Morrell and Geoffrey Wood
Publisher: Palgrave Macmillan
This text aims to offer a critical analysis of contemporary issues in business ethics. The authors outline the principles and broad themes in the field, and provide a practical discussion of ethics in key management functions. This edition tackles current thinking and new problems, with additional chapters on the symbiotic relationship between business and the environment.
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics
Authors: Erik Mooi and Marko Sarstedt
This practice-oriented work aims to provide an applied introduction to market research principles. The authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques. The theoretical choices that market researchers make with regard to each technique are explained and each chapter closes with a case study illustrating the process based on real-world data.
The Oxford Handbook of International Business
Editor: Alan M. Rugman
Publisher: Oxford University Press
Price: £95.00 and £.50
ISBN 9780199234257 and 9593446
Rugman's text is a survey of international business that aims to draw together all relevant writing over the past 40 years. The contributors are distinguished scholars, and the essays seek to reflect the changes and development in the sector since the book's first edition. The text is aimed at a wide readership.