The madness of King’s

January 1, 2015

You report on your website that King’s College London is planning to change its name to “King’s London” (“King’s London rebrand plan sparks uproar”, News, timeshighereducation.co.uk, 16 December).

I was about to scorn the idea that somehow “King’s College London” confuses potential applicants who can’t understand what it is, but then I remembered my own ignorance about the UK higher education sector at the time of applying as an undergraduate. I had considered King’s but dismissed it after learning that its history department did not specify a minimum grade requirement – this compounded my idea that it was some bizarre sort of further education college – and I moved on to other prospectuses.

People, particularly reputation-conscious undergraduates, will always be resistant to change. I was at one of the University of Exeter’s Cornwall campuses when the neighbouring institution, University College Falmouth, rebranded itself as Falmouth University, which was panned at first but soon accepted.

All that said, “King’s London” is ridiculous. Why not “King’s University, London”? It would be simple, but it brings forth what I think is the real issue here: the confusing and perhaps doomed nature of the collegiate University of London.

Daniel Simpson
Via timeshighereducation.co.uk

Times Higher Education free 30-day trial

You've reached your article limit

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 6 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Most Commented

question marks PhD study

Selecting the right doctorate is crucial for success. Robert MacIntosh and Kevin O'Gorman share top 10 tips on how to pick a PhD

India, UK, flag

Sir Keith Burnett reflects on what he learned about international students while in India with the UK prime minister

Pencil lying on open diary

Requesting a log of daily activity means that trust between the institution and the scholar has broken down, says Toby Miller

Application for graduate job
Universities producing the most employable graduates have been ranked by companies around the world in the Global University Employability Ranking 2016
Construction workers erecting barriers

Directly linking non-EU recruitment to award levels in teaching assessment has also been under consideration, sources suggest