One of the things that I have been keen to do as editor of the Times Higher Education World University Rankings is to engage as much as possible with our harshest critics.
David Colquhoun has poured scorn on a vacancy advertised by the University of Westminster for a systems biologist with an interest in "bridging the gap between Western life sciences and Chinese medicine".
Standing in front of a bustling Universities and Colleges Admissions Service call centre in Cheltenham, David Willetts is being quizzed by Channel 4 News presenter Krishnan Guru-Murthy via a live link to a London studio.