The power and practice of branding

January 1, 1990

Universities are brands whether they like it or not. In an increasingly competitive global marketplace, the right strategy can enhance institutions' reputations and allow them to stand out from the crowd. Here, experts from marketing, law and academia explain the power and practice of branding

Universities are brands whether they like it or not - Ian Pearman is CEO of Abbot Mead Vickers, the UK's largest advertising agency

A university's brand is of real commercial value - David Copping is a senior associate at Farrer & Co LLP

Hobsons' president says brands really do matter - Todd Gibby is president of higher education at Hobsons

Branding a country to attract international students and scholars - Hanneke Teekens is a member of the board of directors at Nuffic

Is branding maligned and misunderstood? - Chris Chapleo is senior lecturer in marketing at Bournemouth University

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