Management Research Methods
It does just what it says on the cover - it provides a clear, full, accessible introduction to, and overview of, the things that students, managers and researchers need to know about management...
It does just what it says on the cover - it provides a clear, full, accessible introduction to, and overview of, the things that students, managers and researchers need to know about management...
An anti-text book; almost anti-management. If you are into Web 2.0, perhaps you should read this book. If you want to run an airline safely or make reliable cars, just remember that the old ideas...
This is intended for investment analysis courses. It deals inter alia with portfolio theory, capital asset pricing, derivatives and applied portfolio management. It includes examples and practice...
This textbook deals with derivatives, taking students from the basics to recent product developments. It combines detailed exposition with comprehensive exercises and a variety of examples, and...
This is intended primarily as an introduction to research methods for undergraduate and graduate business students. It deals with research ethics, the definition of the research question, and...
This text focuses on how to make the marketing decisions a manager faces in deciding which customers to focus on and how best to meet their needs. The text has been revised to reflect new concepts,...
The links between theory and practice are highlighted in this textbook by using topical case studies that have been drawn from real life. Important concepts and theories of marketing are also covered...
This covers all aspects of marketing - from planning, strategy and research to getting the right marketing mix, branding and promotions.Who is it for? Undergraduates, postgraduates, academics, anyone...
An introductory text offering econometric methodology for quantifying and managing this variety of risk, illustrated by empirical examples.Who is it for? Graduate students in finance and actuarial...
This text includes up-to-date theory and techniques with empirical tests, data and exercises. Some nice features.Who is it for? Graduate students and researchers in econometrics.Presentation:...
Covers fundamentals using real examples to illustrate the techniques with an emphasis on core concepts.Who is it for? Undergraduates doing an introductory course.Presentation: Polished text with...
This is a systematic account of a very new branch of economic theory that has applications to labour markets, industrial organisation and the economics of innovation, and links with recent...
The central theme of this advanced textbook on macroeconomic time series analysis is that "DSGE (dynamic stochastic general equilibrium) models ... serve directly as the foundations upon which...
The 13th edition of a book first published in 1967 and now stretching to 760 pages plus appendices and end-matter. Traditional statistical methods are covered in a straightforward way with no...
This text's five chapters each covers a major topic in macroeconomics: consumption and saving, investment, labour market dynamics, growth and co-ordination problems. The mathematical exposition is...