University of Salford launches Tinder-style app to match students with perfect course

Institution says app was designed to make the experience of clearing ‘reassuring and enjoyable’

September 11, 2015

Female. Late teens. GSOH. Two As and a B. WLTM course in the arts that will lead to a fulfilling and stimulating career.

Searching for the perfect university course can seem a bit like finding the perfect soulmate. But one university has sought to alleviate the stress of the hunt by launching a mobile phone app aimed at helping students find “the course of their dreams”, and with a functionality similar to Tinder, a popular dating app that allows users to search for would-be partners in their immediate vicinity.

On Tinder, users can declare an interest in another user by “swiping right” on their phone (or dismiss them as a potential match by swiping left).

The University of Salford said the Match Made in Salford app and website, which hooks up prospective students with their ideal course, was designed to make the experience of clearing “reassuring and enjoyable”.

Developed by digital company Squiz, the course app has much in common with Tinder. It allows prospective students to swipe left or right (or click on a cross or love-heart symbol when using the website) when they are provided with personalised course recommendations based on their grades achieved, preferred subject areas and careers of interest.

The app then produces a shortlist of possible courses, with more detailed information about the programme, fees and employability scores, when a “match” is made.

The university said more than 10,000 people have used the matchmaker to find courses so far. 

John McCarthy, director of marketing and student recruitment at the University of Salford, said: “We wanted to create a campaign that would help people make informed decisions about which course they take at university. Clearing can be a stressful time and we felt it was important to make the experience reassuring and enjoyable – less about panic buying and more about helping people make the right choices.”

According to research from The New York Times, the success rate for Tinder users is almost zero: the app makes just 12 million matches a day from 1 billion profile swipes.

Let’s hope users of Match Made in Salford will have more luck when searching for the course that is The One for them.

ellie.bothwell@tesglobal.com

You've reached your article limit

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 6 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Featured Jobs

Most Commented

United Nations peace keeper

Understanding the unwritten rules of graduate study is vital if you want to get the most from your PhD supervision, say Kevin O'Gorman and Robert MacIntosh

David Parkins Christmas illustration (22 December 2016)

A Dickensian tale, set in today’s university

Eleanor Shakespeare illustration (5 January 2017)

Fixing problems in the academic job market by reducing the number of PhDs would homogenise the sector, argues Tom Cutterham

poi, circus

Kate Riegle van West had to battle to bring her circus life and her academic life together

man with frozen beard, Lake Louise, Canada

Australia also makes gains in list of most attractive English-speaking nations as US slips