Overseas fees of £11,000 ‘have little impact on demand’

Although tuition charges emerge as most important factor for international students in Hobsons survey

May 14, 2014

Universities should increase their tuition fees for international students to £11,000 a year because this appears to have little impact on demand, a survey has suggested.

The research by the recruitment firm Hobsons asked students looking to study in the UK or Australia to make trade-offs between factors in their decision making such as university ranking, annual tuition fees and employment prospects.

Tuition fees emerged as the most important factor for prospective students – although an increase in fees of up to £11,000 made little difference to their preferences.

If a university charges less than this, “you may wish to consider reviewing this upward as, depending on the nature of the courses, you may not lose as many students relative to the possible income you may gain”, according to Beyond the Data: Influencing international student decision making, released today.

Yet a fee of £14,000 or more “markedly decreases the attractiveness of that course to prospective students”, it adds.

The second most important factor for international students was the position of an institution in international subject tables, closely followed by where the university sits in overall rankings.

Next most important was an institution’s graduate employment rate. The number of teaching hours per week, and student satisfaction scores were the least important to the prospective students surveyed.

david.matthews@tsleducation.com

You've reached your article limit

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 6 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Reader's comments (1)

Download the full Beyond the Data; Influencing International Student Decision Making report at: http://go.hobsons.com/ISS2014

Have your say

Log in or register to post comments

Most Commented

Doctoral study can seem like a 24-7 endeavour, but don't ignore these other opportunities, advise Robert MacIntosh and Kevin O'Gorman

Matthew Brazier illustration (9 February 2017)

How do you defeat Nazis and liars? Focus on the people in earshot, says eminent Holocaust scholar Deborah Lipstadt

Laurel and Hardy sawing a plank of wood

Working with other academics can be tricky so follow some key rules, say Kevin O'Gorman and Robert MacIntosh

Improvement, performance, rankings, success

Phil Baty sets out why the World University Rankings are here to stay – and why that's a good thing

Warwick vice-chancellor Stuart Croft on why his university reluctantly joined the ‘flawed’ teaching excellence framework