King’s College London drops rebrand plan

Plans to rebrand itself as ‘King’s London’ have been dropped, principal has confirmed

January 19, 2015

Source: Reuters

In an interview with King’s student newspaper Roar, Ed Byrne said there are no plans to continue with the proposed rebrand, which was due to be phased in from next month.

It follows a fierce backlash against the plans by students, staff and alumni after they were publicised in November.

More than 12,000 people have signed a petition against the move, which led the university to reopen a consultation on the issue.

Speaking to Roar, Professor Byrne said the decision had been made to “keep that name [King’s College London] in every way, both as our official name and how we talk about ourselves”.

“So no more King’s London,” he added.

Professor Byrne, who took over King’s in August last year, also said he would not seek to change the university’s 22-year-old logo “for quite some time”.

“I just want things to settle down and get on with the more important things,” he said.

He said there had been “unanimous support” from the King’s college council to scrap the rebrand when he phoned them all individually.

Roar reports that Professor Byrne announced the U-turn in an email to students this week, saying King’s had “decided that plans to use the promotional name of ‘King’s London’ will not go ahead”.

The change was proposed because King’s claimed the word “college” had caused “considerable confusion” among parents and potential applicants, particularly from overseas, as they thought it may be a further education college.

“Internationally, there was further misunderstanding because ‘college’ is not a widely understood term in many countries,” said Professor Byrne in November.

Although the plans proposed changing the brand name to King’s London, the legal name of the university would always have remained King’s College London.

In his email to students this week, Professor Byrne said the college’s “number one” priority was now improving student satisfaction – for which King’s came 111th out of 123 in last year’s National Student Survey.

jack.grove@tesglobal.com

You've reached your article limit

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 6 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Reader's comments (3)

Well, I understand the problem, I always used to think Trinity College Cambridge was an FE College .. FFS ..
Glorified FE College.
Well done to all who protested this move. Hopefully there will be more sincere meaningfull consultation ahead of future visionary announcements. A College depends on collegiality...

Have your say

Log in or register to post comments

Featured Jobs

Most Commented

United Nations peace keeper

Understanding the unwritten rules of graduate study is vital if you want to get the most from your PhD supervision, say Kevin O'Gorman and Robert MacIntosh

David Parkins Christmas illustration (22 December 2016)

A Dickensian tale, set in today’s university

Eleanor Shakespeare illustration (5 January 2017)

Fixing problems in the academic job market by reducing the number of PhDs would homogenise the sector, argues Tom Cutterham

poi, circus

Kate Riegle van West had to battle to bring her circus life and her academic life together

Houses of Parliament, Westminster, government

There really is no need for the Higher Education and Research Bill, says Anne Sheppard