Chinese students to boost 'brand Britain'

Chinese-speaking students are to be placed with British companies to help them break into the Chinese market

November 25, 2014

A pilot scheme will see students from the University of Sheffield offered internships in a bid to offer companies access to Chinese language, cultural and business knowledge.

If it proves successful, the UK Trade & Investment initiative could be rolled out to other universities and trialled with other major non-European Union student groups, such as learners from India or Malaysia.

Details of the Great Ambassadors scheme were due to be announced by trade minister Lord Livingston during a speech in Sheffield on 25 November.

“China offers great opportunities for UK companies of all sizes, with growing demand for brand Britain,” the minister said. “Chinese-speaking students can help UK businesses to overcome the linguistic and cultural barriers that could stand between them and the Chinese market.”

Sheffield was chosen for the programme because it has one of the largest Chinese student populations in the UK, as well as one of the most established schools of East Asian studies.

Placements will last for between three months and a year.

Employers taking part include Chatsworth House, a popular destination for Chinese visitors partly thanks to its role as a location in the film version of Pride and Prejudice; Gripple, which is looking to export its fasteners to Chinese vineyards; and New Era Development, which is building a “Chinatown” scheme in Sheffield.

Paul White, the deputy vice-chancellor of the University of Sheffield, said: “The project will not only provide a wide range of long-term benefits for our students who will be getting the very best foundations to their future careers, but it will also have a lasting impact on the businesses involved.”

China was chosen for the project because of its growing trade and investment clout, and because it has more students in the UK than any other overseas nation.

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments

Featured Jobs

Assistant Recruitment - Human Resources Office

University Of Nottingham Ningbo China

Outreach Officer

Gsm London

Professorship in Geomatics

Norwegian University Of Science & Technology -ntnu

Professor of European History

Newcastle University

Head of Department

University Of Chichester
See all jobs

Most Commented

men in office with feet on desk. Vintage

Three-quarters of respondents are dissatisfied with the people running their institutions

students use laptops

Researchers say students who use computers score half a grade lower than those who write notes

Canal houses, Amsterdam, Netherlands

All three of England’s for-profit universities owned in Netherlands

Mitch Blunt illustration (23 March 2017)

Without more conservative perspectives in the academy, lawmakers will increasingly ignore and potentially defund social science, says Musa al-Gharbi

sitting by statue

Institutions told they have a ‘culture of excluding postgraduates’ in wake of damning study