Public weary of continuous campaigning

June 1, 2001

Academics identify key issues in the upcoming general election.

General election campaigns used to be short and sharp. Campaigning was concentrated into a three to four-week period, after which the electorate could forget about politics for a while and leave politicians to get on with their business. We have entered an era of more or less continuous campaigning. One indicator is the huge increase in the number of political advisers employed in government departments.

Consequences include endless launches and re-launches of politicians and policies and a greater concern with media management than with keeping the House of Commons informed. The professionalisation has extended into manifestos - they are glossy and glib, designed to catch eyes and provide soundbites rather than a coherent set of policies.

Nevertheless, there is evidence that voters can be mobilised in the run-up to elections. What is certain is that continuous campaigning has become wearisome even for politics junkies. For ordinary punters it must be a real turn-off.

David Denver, professor of politics, Lancaster University.

  Election 2001 index page

Please login or register to read this article.

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments


Featured jobs

CRM Officer

University Of Greenwich

Department Administrator, Sport St Mary’s

St Marys University, Twickenham

Project Coordinator, Fuse

Durham University

Employment Skills Adviser

University Of Lincoln

Freelance Marker

Bpp University