University of Leeds - Web to snare the best

The Business School at the University of Leeds has appointed a team of social-media experts to raise its profile and encourage students of the highest calibre to apply. Leeds has signed a contract with Home James, a search-marketing agency based in Yorkshire, which will use blog marketing and online video content to boost the school's profile. Stella Khoshaba, marketing communications manager at the school, said: "The majority of students are now looking online to evaluate universities, so those organisations with a strong online presence will attract the best candidates."