Rodin's Thinker, an apple and a lightbulb have proved a winning combination for Oxford Brookes University.
The library used the images in a freshers' week "inspiration campaign" to promote its improved website.
The campaign, which cost less than £400, was one of six winners in the Chartered Institute of Library and Information Professionals/Emerald public relations and publicity awards. The London School of Economics was also a winner for its Charles Booth online archive.