Bournemouth University is advertising this week for an academic with expertise in how to teach media studies to fill a new chair in its Media School.
The chair, which comes with a salary of up to £60,000 a year, is in the school's Centre for Excellence in Media Practice, the only Higher Education Funding Council for England-designated centre focusing on the pedagogy of media studies.
Chris Wensley, director of the centre, said: "We are looking to appoint someone with a pedagogic research background. The centre looks at the way media is taught in Bournemouth and elsewhere in higher education. It is not about research into the media as such."
The centre hopes to expand academic numbers as it develops its research and teaching. The aim is to develop courses for people already working across the media in areas as diverse as electronic media and journalism through to public relations and marketing.
Mr Wensley said: A lot of postgraduates at the moment are people changing careers or disciplines. So we are trying to find ways in which people working in the industry can come and study with us."
In addition to an internationally recognised research portfolio, the successful candidate will be expected to demonstrate his or her ideas for co-ordinating the pedagogic research activities across the school.
Bournemouth has one of the biggest media schools in the country, with 1,700 undergraduates and 400 postgraduate students.