tbs was founded in 1903 as the Ecole Superieure de Commerce de Toulouse by the city’s Chamber of Commerce. It took its current name in 2013, six years after joining the cluster of research institutions around the University of Toulouse. Its adoption of a lower-case logo, implying informality and approachability, was part of a wave of image shifts by French business schools in 2017 and 2018.
It operates under the slogan “Five campuses, three accreditations, one school open to the world”. Its building in Toulouse has rooftop beehives as a contribution to sustainability, while it has been in Barcelona as the Escuela Superior Europea Comercio (ESEC) since 1995 and Casablanca, following a shift from Marrakech, since 2007. The Paris base opened in 2012 and London in 2015. It has also been a partner in the HETEC school, Cote d’Ivoire since 2014, at the same time hoping that the new Casablanca campus opened in 2018 will attract more students from sub-Saharan Africa.
The triple accreditation happened between 2001 and 2003. Its best known course, based on Toulouse’s keynote industry, is the Aerospace MBA launched in 1999. Taught in English, it is highly competitive in terms of admissions. Students average 12 to 15 years of industry experience, often apply several years ahead and pay higher fees than some other Toulouse MBAs. The 33 students who took the course in 2017/18 came from 22 different countries.
A more recent innovation tapped into another Toulouse hallmark, as the capital city of French rugby union. Nineteen professional players, including several French internationals, graduated from special courses in 2017.