Dundee University's latest student recruitment campaign, "Serious Fun at the University of Dundee", is causing apoplexy among some commentators.
The outline of an open book? Look again, and it is a pair of Y-fronts. A scientific beaker changes into a glass of beer. The road sign for a hump-backed bridge turns into a bra.
But a university insider said: "When we have a recruitment campaign that appeals to elderly Tory councillors, we will know we have got it wrong."