Tobacco ban claim

February 14, 2003

Strathclyde University says its research was at the heart of the ban on tobacco advertising that comes into force today. Its Centre for Social Marketing established a link between tobacco advertising and youth smoking, as well as identifying "brand stretching", the practice of placing tobacco brands on non-tobacco products. Gerard Hastings, director of CSM and the Centre for Tobacco Control Research, said: "CSM research has underpinned a groundbreaking new law that the Department of Health calculates will save 3,000 lives a year."

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