’Tis the Season… to Exchange Gifts: Most Cited Articles

December 17, 2009

Data provided by Thomson Reuters Web of Science, 1993-present

 %3Cb%3EPaper%3C/b%3E %3Cbr /%3EAuthor(s), journalCites
1%3Cb%3EGift selection for easy and difficult recipients: A social roles interpretation%3C/b%3E %3Cbr /%3EC. Otnes, T.%u2009M. Lowrey and Y.%u2009C. Kim Journal of Consumer Research, 20(2): 229-244, September 1993 Using interpretive techniques, the authors explore the meaning underlying shoppers’ description of some recipients as “easy” or “difficult”. They identify six roles that givers express alone or in combination to each recipient on their gift lists. These are: pleaser, provider, compensator, socialiser, acknowledger and avoider. 50
2%3Cb%3EIs it better to give than receive%3F Exploring gender differences in the meaning of memorable gifts%3C/b%3E%3Cbr /%3EC.%u2009S. Areni, P. Kiecker and K.%u2009M. Palan Psychology & Marketing, 15(1): 81-109, January 1998 Research on gift-exchange behaviour has generally found that women are more involved in giving gifts than men. An interpretive analysis of texts generated distinct gift-receiving and gift-giving profiles for men and women. Surprisingly, four of the five female profiles involved memories of receiving. The men tended to recall gift-giving experiences; two of the three male profiles involved giving. 18
3%3Cb%3EQualitative steps towards an expanded model of anxiety in gift-giving%3C/b%3E %3Cbr /%3ED.%u2009B. Wooten Journal of Consumer Research, (1): 84-95, June 2000 Previous investigations of interpersonal gift-giving have uncovered feelings of anxiety among gift-givers. Why is gift-giving such a torturous endeavour for so many people%3F What factors drive this anxiety%3F This investigation reveals that givers become anxious when they are highly motivated to elicit desired reactions from their recipients, but are pessimistic about their prospects of success. 16
4%3Cb%3EConsumer gift systems%3C/b%3E %3Cbr /%3EM. Giesler Journal of Consumer Research, 23(2): 283-290, September 2006 This develops a critique of the dyadic model of consumer gift-giving and an extension of the classic paradigm of gift-giving as elaborated in core anthropological and sociological texts. Social distinctions, norms of reciprocity, and rituals and symbolisms are defined as key characteristics of a consumer gift system. 13
5%3Cb%3EA guide map to the terrain of gift value%3C/b%3E %3Cbr /%3ED. Larsen and J.%u2009J. Watson Psychology & Marketing, 18(8): 889-906, August 2001 This article puts the often overlooked construct of personal value at its core. Despite substantial contributions from anthropology, sociology, economics and consumer behaviour, efforts to model gift-giving have failed to put the ­value of the gift-giving experience at the centre of the exchange. In this article, a ­model of the gift-giving experience that overcomes this critical shortcoming is proposed and it argues that although the concept of value is not a simple one, it should be central to any examination of gift-giving. 6

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