* Name: Andrew Ireland
* Age: 29
* Job: Senior lecturer in television production, Bournemouth Media School
* Salary: Senior lecturer scale (up to £36,428)
* Qualifications: BA (Hons) media production, PG-Cert professional development, media industry experience, National Teaching Fellowship 2004.
* Experience: Before lecturing at Bournemouth University I worked in the television industry as an assistant producer/director for ITV, and as a video editor for regional and network ITV, BBC and Sky programmes. I have also produced corporate and training videos for clients including McDonald's and the Army.
* Hours spent teaching: I have remission from teaching for various projects, including my National Teaching Fellowship, so my teaching load is reduced this year. I spend about seven hours a week delivering classes, plus however long it takes for the associated preparation, assessment and tutorials.
* Hours on red tape: I am involved with programme development and review for our foundation degrees and our three media undergraduate programmes, which we are reworking to integrate theory with practice. That generates a lot of paperwork, along with coordinating the first year of the television production degree, and a postgraduate route in post-production editing that is only in its second year. Impossible to say how many hours it all adds up to - say, half the working week.
* Teaching bugbear this past year: Finding time to keep my hand in with professional work. I managed to direct a music video recently and I have plans for next year - but it is difficult.
* How did you solve it? Applying for funds that can help buy me out of teaching and give me real space and time for professional work. The National Teaching Fellowship will allow me to produce a one-hour television film and associated media practice teaching materials.
* Worst teaching moment? Doing a lecture on the importance of sound in television production, I was showing various clips. The VHS player in the lecture theatre decided that day not to play back any sound - so I was left weakly describing it instead.
* Funniest moment? Setting a project for first-year students where they have a really open brief. I was getting rather enthusiastic about it, saying how "I really like broad briefs". For some reason, they all fell about laughing.
* My teaching tip: Replicate industry practice as much as possible to give students the necessary skills for employment. Give lots of feedback (from each other as well as from tutors) so students learn how to reflect and get better every time they engage with production work.
* Outside interests: Making and watching films - but, most important, being a good father to my two kids.