MBA road to ruin

March 28, 1997

As a former dean of a United States business school it is disheartening to learn that British companies are starting down a path once trodden and now largely abandoned as ineffective and inefficient by their American counterparts: the corporate MBA.

You rightly point out the pitfalls of a narrowly-based programme (THES, March 21) that indoctrinates as much as it educates. In a world where employees are increasingly likely to work for several employers during their lifetimes, a broader education in the presence of colleagues from different places and backgrounds will better serve the interests of students, and ultimately the companies where they work.

A sounder approach involves cooperation between companies and business schools in the strengthening of MBA programmes. Broadly-based courses can be salted with specially designed elective modules that meet the needs of particular employers. Short courses designed for individual companies and in-house training can address more focused topics specific to a single firm. In this way, the broader educational perspectives and communications skills that are lauded so highly can be combined most usefully with the more focused requirements of a particular firm. The combination will be more effective and more efficient for universities and business.

Walter McCann President, The American International University in London

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments