A new degree that focuses on the changing nature of the fashion and retail business has been launched. London Metropolitan University will begin a bachelors degree in fashion marketing in September as part of the expansion of its Business School. Ruth Marciniak, the course leader, said: "The number of people in the industry has grown since 2000 and it now has about 110,000. More significantly, there has been a shift in the industry away from manufacturing and towards marketing, marketing communications, distribution and supply-chain relationships. As a consequence, there is an increased demand for graduates who have business knowledge of the fashion industry."