Goldsmiths, University of London - The business of creativity

March 11, 2010

A new institute aims to boost business skills among people who play key roles in the creative economy. The flagship programme of the Institute for Creative and Cultural Entrepreneurship at Goldsmiths, University of London will be its master's degree. Goldsmiths said the course would develop the qualities that many creative people share with entrepreneurs: an ability to assess and take risks and responsibility, and vision, determination and tenacity.

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