Goldsmiths, University of London - I knew I was going to do that

February 18, 2010

A new study has looked at how quickly the pre-conscious mind makes decisions before they become conscious. Volunteers at Goldsmiths, University of London were shown faces that were only slightly different from each other, and told to choose which they found more attractive. Their brain waves were then recorded in the time before a judgment was made. Rather than focusing on the actual features that make people "attractive", the study concentrated on the decision-making process. The results show that recognisable patterns of brain activity happen "well before" a conscious choice is made, but the researchers concluded that predicting decisions before they were made was not possible.

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments

Most Commented

James Fryer illustration (27 July 2017)

It is not Luddism to be cautious about destroying an academic publishing industry that has served us well, says Marilyn Deegan

Jeffrey Beall, associate professor and librarian at the University of Colorado Denver

Creator of controversial predatory journals blacklist says some peers are failing to warn of dangers of disreputable publishers

Hand squeezing stress ball
Working 55 hours per week, the loss of research periods, slashed pensions, increased bureaucracy, tiny budgets and declining standards have finally forced Michael Edwards out
Kayaker and jet skiiers

Nazima Kadir’s social circle reveals a range of alternative careers for would-be scholars, and often with better rewards than academia

hole in ground

‘Drastic action’ required to fix multibillion-pound shortfall in Universities Superannuation Scheme, expert warns