East Europeans taste consumer concepts

November 13, 1998

Liutenitsa, a traditional Bulgarian tomato spread, could soon be on the menu in England as researchers at Bournemouth University introduce East European academics and business people to the concepts of consumer choice and testing.

Until recently, food producers in former communist countries largely ignored consumer needs and tastes, said Jonathan Edwards of Bournemouth's school of service industries. "This is a joint research project with partners in Hungary, Poland, Romania and Bulgaria," Dr Edwards said. "We are introducing our partners to western methods and concepts of consumer testing to help them find out about their market and the role of the market in influencing food production."

For the project, consumers in Dorset, in Germany and in Eastern Europe will taste a selection of East European produce including pickled mushrooms and Liutenitsa.

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments