Don't forget your Sheffield logo

December 22, 2006

How far would you go to plug your university? Lisa Fisher, brand manager at Sheffield Hallam University, took three months off work to explore the wonders of South America. She packed only a passport, money, lipstick and a Sheffield Hallam banner, which she unfurled in front of the villagers of Banos near the tropical rainforests of Ecuador. Fisher says:

"It didn't take too much persuasion to ask the locals to pose with it."

Please Login or Register to read this article.

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Please Login or Register to read this article.