Don't forget your Sheffield logo

December 22, 2006

How far would you go to plug your university? Lisa Fisher, brand manager at Sheffield Hallam University, took three months off work to explore the wonders of South America. She packed only a passport, money, lipstick and a Sheffield Hallam banner, which she unfurled in front of the villagers of Banos near the tropical rainforests of Ecuador. Fisher says:

"It didn't take too much persuasion to ask the locals to pose with it."

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