De Montfort University - Logo gets serious with new red

May 29, 2008

A Midlands university has updated its logo - by replacing the design's existing red colour for a new, "deeper" red. The change by De Montfort University has been made following research carried out by the marketing department into how the logo was received by the university's target audiences, reports the May issue of the university's in-house magazine dmyou. Kerry Law, De Montfort's director of marketing, told dmyou: "The new red aims to reflect a more serious and professional focus for DMU ... Design and imagery will also reflect this change, giving the university's image a more confident and ambitious look while still reflecting our creative and innovative strengths."

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