Canada's McGill University wins World University Rankings' video competition

November 28, 2012

One of the greatest strengths of the higher education world is its diversity - and this shone through in a competition asking filmmakers to describe what it is that makes their institution world class.

The competition, set up to mark the launch of the 2012-13 Times Higher Education World University Rankings on 3 October 2012, attracted dozens of entries from all around the world. Some 14 videos which made the final long-list represented institutions in Australia, Canada, China, Estonia, Germany, Hong Kong, the Netherlands, Singapore, South Africa, the US and UK.

The videos, which were restricted to just ten seconds, had collectively accumulated almost 25,000 views on the video sharing website You Tube as Times Higher Education went to press.

The winning entry, made by Ryan MacDowell, a 2012 graduate of Canada's McGill University who now works in its student services department, had attracted more than 7,000 views as the academic community at McGill got behind the competition and shared the video on social networking sites.

The McGill video, below, drew on the strapline "the real world is now". Using a split screen technique, it said that McGill was the university "where the imaginary line drawn between student life and the real world doesn't exist".

Winning video maker MacDowell wins an iPad for his entry.

Phil Baty, editor of the THE World University Rankings, said: "We liked Ryan's video a lot - it had strong production values, a clear simple and compelling message, it gave a good taste of campus life at McGill - and all in just ten seconds. It was also produced not by a marketing team or PR department, but by a committed graduate with an enthusiasm for film."

The competition was open to anyone who studies or works at a university anywhere in the world. Entrants were challenged to complete the sentence, "my university is world class because..." in no more than 10 seconds.

Winning McGill video

You've reached your article limit.

Register to continue

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments
Register

Have your say

Log in or register to post comments

Featured Jobs

Most Commented

Daniel Mitchell illustration (29 June 2017)

Academics who think they can do the work of professional staff better than professional staff themselves are not showing the kind of respect they expect from others

celebrate, cheer, tef results

Emilie Murphy calls on those who challenged the teaching excellence framework methodology in the past to stop sharing their university ratings with pride

Sir Christopher Snowden, former Universities UK president, attacks ratings in wake of Southampton’s bronze award

Senior academics at Teesside University put at risk of redundancy as summer break gets under way

Tef, results, gold, silver, bronze, teaching excellence framework

The results of the 2017 teaching excellence framework in full. Find out which universities were awarded gold, silver or bronze