For an insight into the musings of a vice-chancellor, look no further than chrisbrink. com. The website of the new Newcastle University head gives advice on "how to give orders" and "seven easy mistakes for a university to make". Peep's commends Brink for his openness. He gives tips such as "don't dissemble", which he says includes "hiding and pretending not to notice, ducking the issue and avoiding the words 'yes' and 'no'".