Online webinar | Free to attend
THE's Digital Maturity Masterclass Series
Digital Maturity and data-informed strategy to empower Go-to-Market in higher education
Unparalleled insight into the digital maturity of universities, globally.
At Times Higher Education (THE), we have designed a novel framework to help institutions to gain insight into their institutional capacity and effectiveness in using digital technology to thrive in a changing landscape.
In an international sector worth $100 Billion+, data-informed decisions and sector expertise are essential for EdTech and other companies to inform market entry - Times Higher Education (THE) is a global leader.
We invite you to attend a free webinar to analyse core takeaways from THE’s new Digital Maturity Index (DMI) and explore case studies on how THE empowers go-to-market strategy. THE’s DMI is comprised of 3,800+ responses from key stakeholders in over 1,900 universities and 100 countries. It highlights how effectively universities globally use data and technology and identifies gaps in people and strategy development.
This new dataset, combined with THE’s sector-leading strategic services, are supporting leading organisations with:
- Size, scope & viability
- Product fit
- Competitor analysis
- Brand/perceptions audit, positioning & strategic marketing
- Pricing strategy
- Activation & market entry
- Risk management
Our team of experts, backed by millions of proprietary data points, can help inform and shape your strategy for accessing higher education markets around the world.
Join this free webinar to glean unparalleled market insights and learn how THE can support your organisation’s market entry.
Please choose a session that suits your time zone best, the content will be the same. We will share the recording and presentation to all who register.
Session 1: 7am - 8am (BST), Tuesday 30th July
Session 2: 10am - 11am (BST), Tuesday 30th July
Session 3: 4:30pm - 5:30pm (BST), Wednesday 31st July
THE's Approach to Digital Maturity
THE’s Digital Maturity Index examines 4 key stakeholder groups:
- Teaching & Learning
- Research
- Professional Services
- Planning & Governance
Across 5 dimensions:
- Strategy
- People & Culture
- Utilisation
- Data
- Technology
To arrive at 4 levels of digital maturity:
- Incidental (Independent, sporadic)
- Intentional (purposeful, not streamlined, somewhat automated)
- Integrated (Strategic, well-coordinated, somewhat streamlined)
- Optimised (standard setters, fully streamlined, heavily automated)
