THE podcast: social media roundtable

April 17, 2013

In this podcast, reporter Chris Parr talks about universities’ use of social media with Emma Leech, director of marketing, communications and recruitment at the University of Nottingham; Jack Wallington, head of marketing and community at The Student Room; Justin Shaw, managing director of Communications Management; and Phil Baty, editor of Times Higher Education’s World University Rankings.

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Reader's comments (2)

Some of this seems blatantly contradictory - 'reputation is important, but unis are investing too much in job roles around social media efforts?' OK, get the point on too much push-marketing in the early days, but developing social media should be part of the long game. Those surveyed may not feel particularly influenced by Twitter feeds, but I suspect it would be a different set of results if a HEI ran really dreadful social media feeds...
I'd love to agree with Mark, but sadly I don't own an iphone so I don't fit into a certain demographic...

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