No points for quality 2

October 29, 2004

Was it just me or did the agency names in articles last week raise a smile on the lips of others?

Heidrick and Struggles - a recruitment agency for deans, not to mention Standard and Poor's - a credit ratings agency linked with student accommodation.

These are not exactly names to inspire confidence in customers. Do the names reflect ability or is it just an unfortunate coincidence?

Let's hope that the latter is the case.

Alison Hramiak
Sheffield Hallam University

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