Buy now, regret later

August 15, 2013

Cary Cooper’s review of The Triumph of Emptiness: Consumption, Higher Education, and Work Organization mentions the “consumption paradox”, the notion that as we become more affluent, we become less satisfied (Books, 8 August). Perhaps because the affluent make larger purchases more often, they are likely to suffer more buyer’s remorse – the regret a person may feel after making a purchase, also called post-purchase dissonance.

Alex Chablo

Please login or register to read this article

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments