Bemused and confused 1

June 9, 2006

When I first saw Bournemouth University's advertisement in The Times Higher seeking a head of brand and marketing communications (May 26), I thought that Bournemouth must have an expanding business faculty. But as I looked closer, the truth dawned. It was not the university, but rather the university brand, that was being developed. An education "package" indeed.

Yanina Sheeran

West Yorkshire

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