"Think you've got a natural future? Win a university place!" That is the offer from the University of East London in collaboration with BBC Wildlife magazine.
Potential students must answer 20 questions and complete a 500-word tie-break to win the prize - a place on a four-year environmental conservation degree course including a year's work placement. If the winner's tuition fees would normally have been paid by the local education authority, the university will provide Pounds 3,500 towards living costs.
"We are still expecting students to meet our entrance requirements - for example, two A levels in a science subject or equivalent qualifications or experience. But what is an A level but a glorified quiz? We are not seeking students who can regurgitate scholastic answers, but who can do background research," said Richard Lindsay, head of conservation at the university.
Solutions to some sample questions were found on the internet. "It is all part of the process of asking where to find information, and that is what being a student is all about," said Mr Lindsay.
The winner will be able to choose from degree courses in animal biology and conservation; environmental biology; environmental plant sciences; environmental sciences; green technology; professional nature conservation; wildlife conservation. The closing date is March 31.