University of Sunderland - How was it for you?

The consumer experience is to be investigated at the University of Sunderland. The Centre for Research into the Experience Economy at Sunderland's Business School will examine topics ranging from demographic and economic change to global positioning in branding and marketing. Its work is expected to highlight the importance of the customer experience to the success of businesses. Kevin Hannam, the centre's director, said: "The aim is to use the results of our research to add value to the UK economy through co-ordinated work that will reveal the core drivers of the experience economy."