University of Abertay Dundee - Creative tension a hindrance

Conflict between creative and commercial interests is putting Scotland's creative industries at risk, business analysts have warned. Researchers at the University of Abertay Dundee found that business activity in the creative industries is held back by a tension between creative and commercial priorities: businesses want to foster creativity, but also to exploit it. "These demands are often conflicting rather than complementary, and such tensions require a sophisticated change-in-management capability and, in some cases, drastic organisational change," said research assistant Katherine Champion.