School of Communication Arts - 'Mad Men' for a new era

A school to train the next generation of advertising professionals is to be accredited by the University of the Arts London. The School of Communication Arts will be run by industry experts and will offer a National Diploma in the subject, to be developed by employers. The curriculum for the course will be written using wiki technology, allowing the industry to ensure students are equipped with the skills it needs. The school will open its doors to the first 50 students in September 2010.