This week's tweet of the week is:
Howard Webb as #worldcup final official! His altitude training at @sheffhallam uni paid off then - @JoeMcAField
Tell us why you love the sector on Twitter @timeshighered, using the hashtag #loveHE. Our favourite each week will win a £10 book token.
You can also follow the campaign on Facebook: www.facebook.com/loveHEcampaign.