Glasgow Caledonian University - Advertising practice

A Scottish design and advertising agency has developed a masters degree with Glasgow Caledonian University. The MA in design management and practice will be delivered with the help of ad agency Merchant Soul, which has committed to employing at least one graduate each year. Students will spend 30 per cent of their time gaining work experience at the firm and the rest in the university. The model aims to address the lack of understanding of account management among graduates.