Media exposure 1

August 16, 2002

I am amazed that universities are advertising on the Bigwideworld website ("Universities seek applicants on 'salacious' teen website", THES , August 9). Surely this invalidates their equal-opportunities policies and sends the wrong messages to staff?

What passes for entertainment in the media is assumed to be acceptable practice in real life. Unsurprisingly, young people become easily confused on what is acceptable behaviour. The universities in question can hardly claim innocence. Surely no one spends money on marketing without properly investigating the nature of the product?

Allan Ashworth
Higher education consultant

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