Media exposure 1

August 16, 2002

I am amazed that universities are advertising on the Bigwideworld website ("Universities seek applicants on 'salacious' teen website", THES , August 9). Surely this invalidates their equal-opportunities policies and sends the wrong messages to staff?

What passes for entertainment in the media is assumed to be acceptable practice in real life. Unsurprisingly, young people become easily confused on what is acceptable behaviour. The universities in question can hardly claim innocence. Surely no one spends money on marketing without properly investigating the nature of the product?

Allan Ashworth
Higher education consultant

Please login or register to read this article.

Register to continue

Get a month's unlimited access to THE content online. Just register and complete your career summary.

Registration is free and only takes a moment. Once registered you can read a total of 3 articles each month, plus:

  • Sign up for the editor's highlights
  • Receive World University Rankings news first
  • Get job alerts, shortlist jobs and save job searches
  • Participate in reader discussions and post comments

Have your say

Log in or register to post comments

Most Viewed


26 September

Most Commented

Most universities still rely on exams and assessed essays to grade their students. But as the fourth industrial revolution, employability and student satisfaction all rise up the agenda, many experts are suggesting that assessment needs to much more closely resemble real-world tasks. Anna McKie marks the arguments   

23 May



Programme Manager

Maynooth University

Lecturer in Mathematical Analysis

Queen Mary University Of London

Postdoctoral Research Assistant in Cryptography

Royal Holloway, University Of London