Marketing is a poor game plan 2

October 29, 2004

Lee Harvey (Letters, October 15) accepts Bob Brecher's apparently appealingly simple solution of random admissions to undergraduate courses far too readily. His claim that Brecher "demolished" the case for admissions tests is surprising to say the least, given the lack of argument and evidence in Brecher's piece.

The "coaching" problem has been exaggerated, and a well-structured test can indeed measure personal attributes not directly measured or reported by A levels. This is vital for courses that also provide professional training, such as healthcare, regardless of whether they are oversubscribed or undersubscribed.

Until the day comes when the country decides to train an unlimited number of doctors, nurses and physiotherapists - and doesn't care whether they are suitable or not - professional courses will quite rightly seek better ways of selection.

Philip Brown
Reigate

登录 或者 注册 以便阅读全文。

请先注册再进行下一步

获得一个月的无限制地在线阅读网站内容。只需注册并完成您的职业简介.

注册是免费的,而且非常简单。一旦成功注册,您可以每个月免费阅读3篇文章。:

  • 获得编辑推荐文章
  • 率先获得泰晤士高等教育世界大学排名相关的新闻
  • 获得职位推荐、筛选工作和保存工作搜索结果
  • 参与读者讨论和公布评论
注册

欢迎反馈

Log in or register to post comments

评论最多

Recent controversy over the future directions of both Stanford and Melbourne university presses have raised questions about the role of in-house publishing arms in a world of commercialisation, impact agendas, alternative facts – and ever-diminishing monograph sales. Anna McKie reports

3 October