Research communication

Find out how to promote your research in order to generate interest within and beyond academia and amplify the impact of your work. From science communication (sci-comm) and media outreach to creative cultural exchanges, these resources will help you to identify and communicate key messages to different audiences such as journalists and policymakers. Plus, how to understand different communication tools, build resilience against public opinion and get creative in presenting your findings.

‘Effective outreach closes the gap between understanding and action’

University outreach is often measured in terms of reach and participation. But information alone rarely changes behaviour. The real test is whether people do something differently as a result

Mike Gutter

Virginia Tech

Campus webinar: Lessons in academic profile building from those who know how

Hear four academics from Campus+ partner institutions in the UK, Morocco and Kazakhstan discuss how to build a reputation as an expert in your scholarly field

Thomas Gift, Lakshmi Goel, Colin Harvey, Riccardo Pelizzo

UCL, Al Akhawayn University, Queen’s University Belfast, Nazarbayev University

Robot hand holding magnifying glass up to computer screen

How to make your academic work visible to AI

If you want the robots and LLMs to find your scholarly publications, you need to make your outputs legible, connected and repeatedly encountered

Darshan Vigneswaran

University of Amsterdam

Effective outreach means translating research into action

Collaboration between research and extension in forest resources and environmental conservation offers a clear lesson for universities everywhere: knowledge matters most when it is communicated, trusted and applied

Shane Furze, Jennifer Gagnon

Virginia Tech

Why one-way university outreach falls short

If outreach work is only about disseminating knowledge and not about listening, universities risk reinforcing their ‘ivory tower’ reputation. Real impact comes from co-creating knowledge with communities. Pipiet Larasatie explains

Pipiet Larasatie

Virginia Tech

Two female college students discussing something in class

Navigating students’ AI concerns through improv and theatre techniques

Technical competency is far from the only aspect of preparing students for an AI-driven world. Ethics also deserves attention, writes Jon Catherwood-Ginn. He uses applied theatre to help students cultivate judgement, communication and decision-making skills

Jon Catherwood-Ginn

Virginia Tech

Noémi Verbőczi, photo courtesy of Semmelweis University

From ballet to dance medicine: how universities can build healthier training cultures

How can we help dance students achieve technical excellence without compromising their health? A former ballerina turned dance medicine specialist discusses how universities can build healthier, more sustainable dance training cultures

Noémi Verbőczi

Semmelweis University

Storytelling and theatre techniques to take research to general audiences

Researchers often believe that science communication requires them to abandon depth. Storytelling, however, can provide a structure through which complex ideas become more accessible without losing academic rigour

Michelle Smith

Theatre for Life, University of Southampton

Broken citation or academic misconduct? How to spot the difference

Citation errors can come from people, tools or platforms. Here is a practical routine for checking suspicious references before assuming AI misuse, fake papers or misconduct

Faith Jeremiah

Lincoln University

How to divorce your academic discipline

When you fall out of love with your scholarly subject, leaving the silo can mean a painful separation. But with a break-up can also come a chance to rekindle academic passion. Here’s how to get out and move on

Darshan Vigneswaran

University of Amsterdam

A man reads a book between the aisles of a university library

Making public work count in academia

Practical advice for universities and departments that want to begin including public work meaningfully in hiring, tenure and promotion standards

David Perry

University of Minnesota Twin Cities

A guide to academic presentations for first-timers and nervous novices

Even when a presentation doesn’t go to plan, the experience can offer lessons about content, preparation and reflections on effective ways to communicate your research to an audience

Praysgod Mhlongo

Cape Peninsula University of Technology

A researcher being interviewed for a podcast

From research to reach: working with marketing and comms teams

If research is to shape public debate, support students and inform society, academics must learn how to collaborate with marketing and communications teams to extend its reach beyond the journal page, says Bertha Martínez

Bertha Martínez

CETYS Universidad

How a science communication competition changed my career path

To connect with scientists all over the world, hone your public speaking skills and improve public trust in science, a science communication competition could be the answer. Find out more here

Anna Christodoulou

University of Westminster

A researcher explaining her work to an investor

Who are you selling to? A marketing guide for researchers, part 2

Advice on creating a value proposition that clearly communicates the benefits of your work to different audiences

Rushana Khusainova

The University of Bristol

A researcher pitching to a room full of investors

Who are you selling to? A marketing guide for researchers, part 1

With research, it is not just about what you produce, but how and to whom you communicate it. Learn how to identify and understand the needs of your audience

Rushana Khusainova

The University of Bristol

Understand the motivations involved in research-policy exchange

The rush to expand policy engagement without understanding the goals for each side risks creating structures and processes that work for no one. Here’s how to understand each other better

Christina Boswell

Royal Society of Edinburgh

Start written on black page with hand holding a pencil

White out: how to defeat the blank page

Efficient academic writing requires a shift in mindset from simply counting words to incremental planning and using techniques that make progress visible even when the page looks empty

Multiple authors

The University of Southern Queensland

Publishing as connection: lessons from developing a university press

By listening to researchers, staying flexible, embracing criticism and collaborating widely, those developing an institutional publishing ecosystem can reflect the values of the communities they serve

Emily Carter

University of Southampton

From library to dance floor: how I created an academic Eurotrance album

Academics can use AI-enabled music platforms to transform complex research into their own singles or albums reaching thousands of listeners. Andrew Hudson-Smith explains how

Andrew Hudson-Smith

UCL

‘Your bot of choice is not a filing cabinet’

With GenAI taking a larger role in research and education, Sorin Krammer looks at the data management habits academics can no longer ignore

Sorin M. S. Krammer

University of Southampton

Mature Asian woman looking at watch with laptop

‘Let’s treat writing as shared infrastructure rather than private struggle’

Academic writing is often framed as something faculty should simply manage better; when they struggle, the blame is put on the individual academic. But this explanation doesn’t hold, as Rachel Gabriele explains

Rachel Gabriele

Virginia Tech

A male researcher writing at his laptop surrounded by shelves of books

Can we use AI for academic writing? It depends

How researchers can use AI responsibly, without compromising scholarly rigour or integrity

Marios Kremantzis, Eleonora Pantano

The University of Bristol

Laptop with cloud of letters coming out of screen

Has AI cost academia the joy of text?

Rather than asking what writing can be outsourced to AI, we might first ask which parts of the process need to remain slow, imperfect and human, argue four academics

Viktoria Magne, Sharon Vince, Sarah Hooper, Rebecca Mace

University of West London, University of Worcester

An academic writing a journal article on her laptop

Writing your first journal article? Here’s how to get the structure right

By structuring your journal article effectively, you improve your chances of getting published and growing your opportunities to disseminate your work

Natalie K. D. Seedan

The University of the West Indies

Science isn’t a solo sport – let’s write accordingly

Generosity in authorship, sharing imperfect drafts and writing daily are academic habits that make research clearer, fairer and more impactful

Audrey Ruple

Virginia Tech

The difference between good and bad impact management

How do academics and research managers really feel about impact management? Here’s how it can be done badly, and how to do it right

Andy Phippen, Louise Rutt

Bournemouth University, University of Plymouth

From model collapse to citation collapse: risks of over-reliance on AI in the academy

The way GenAI surfaces sources for literature reviews risks exacerbating the citation Matthew effect, writes David Joyner. Here, he offers ways to prevent AI-driven search from blunting the impact of new research

David Joyner

Georgia Tech’s Center for 21st Century Universities

A young academic plays a game on his phone while his co-worker naps on the desk

Don’t cry for me, academia: gamifying the early career experience

Wajeehah Aayeshah created the online card game Academic Tears to boost empathy for early career academics, and explored a new way of communicating research. Here’s how she did it

Wajeehah Aayeshah

University of Melbourne

A guide to arts-based methods in medical research

Achieve a deeper understanding of human experiences by deploying the creative practices in research. Here’s how

Heather Spooner

University of Florida

A laptop and a hand scrolling social media on a phone, surrounded by visualisations symbolising likes, comments and followers

Content curation to build academic visibility

Content curation offers academics a practical way to share knowledge beyond the academy. Kelvin Ke Jinde outlines different approaches and shows how they can help researchers extend their reach, save time and engage wider audiences

Kelvin Ke Jinde

Xi’an Jiaotong-Liverpool University

A meeting takes place around a long table

How to engage with stakeholders for research that matters

For meaningful research impact, stakeholder engagement has to be genuine and built over time. Follow these tips for better collaboration

Andy Phippen, Louise Rutt

Bournemouth University, University of Plymouth

How to get a four-star impact case study? Stop chasing one

Research assessment exercises have turned impact into a means to an end. Instead of writing a good story, do good work for genuine impact

Andy Phippen, Louise Rutt

Bournemouth University, University of Plymouth

How to demonstrate the worth of arts-and-humanities-based research

Express the tangible benefits of your creative work and practices, by showcasing public value

Mette Hjort

The Education University of Hong Kong

A hand taking a book out of a shelf in a library

How to support humanities PhD students with ethics applications

As creative and digital research grow within the humanities, PhD supervisors can help their students approach the ethics approval process thoughtfully and productively. Josie Barnard explains how

Josie Barnard

De Montfort University

A woman researching at a desk in a library

How to get started with pedagogic research (and actually publish it)

Pedagogic research is increasingly central to teaching excellence in higher education, yet many academics are unsure how to begin. Discover how to shape your idea, secure funding, navigate ethics and find the right publication for your work

Rushana Khusainova, Marios Kremantzis, Christopher Pesterfield, Xiaoting Luo

The University of Bristol

Seeing is believing: how to make internationalisation count

Simply being international is no longer enough in higher education. Internationalisation needs to demonstrate impact and return on investment – and to do that, it needs to be seen, writes Michael Scott

Michael Scott

The University of Warwick

Demonstrating research excellence Campus spotlight guide image

From the lab to life: how to demonstrate research excellence

Advice on innovative and traditional methods of communicating your research and impact to different audiences

Campus contributors

Campus

How can universities show the impact of research and boost connections with the public?

The need for higher education institutions to show economic, social and environmental impact of their research and how it benefits communities is urgent. Here, a panel from Australia and New Zealand share ways to take discoveries from the lecture theatre to the front line

Lucy Johnston, Gill Jolly, Paul Harris

University of Canterbury | Te Whare Wānanga o Waitaha, Ministry of Business, Innovation and Employment, Innovative Research Universities

Reflections on impact and co-creation in academic podcasting

What are researchers to do when conversations around vital topics such as the future of democracy are not reaching beyond academia? An academic podcast has proved effective in taking the conversation to the public and policymakers

Jessica Sutherland, Keith Hyams

The University of Warwick

A woman uses a magnifying glass to check her phone

How to spot misinformation online

Find out two ways of approaching the identification of online misinformation – from an external perspective and an internal one. Stephanie Tsang shows how

Stephanie Jean Tsang

Hong Kong Baptist University

An early career researcher’s guide to impact

Research impact can often be reduced to an administrative task, yet looking past metrics and seeing your work come to life can be incredibly rewarding. Here’s how to connect with the ‘why’ of your research

Andy Phippen, Louise Rutt

Bournemouth University, University of Plymouth

Why academics should adopt a podcaster’s mindset

Launching a podcast helped Mark Carroll gain new perspective on communicating research to the public. Here are four lessons he learned

Mark Carroll

University of the West of Scotland

A team discusses at Post-It notes on a wall

Communication skills needed for public policy and how to teach them

Effective public policy requires clear communication and public engagement. Here’s how to equip future policymakers with the necessary skills

Lisa Lim

Nazarbayev University

How to promote your book with confidence

Promoting your book or research paper requires different skills from those needed to produce it. Here’s everything you need to know

Elinor Potts

The London School of Economics and Political Science

Image of a globe surrounded by the 17 SDG symbols

The need for integrated thinking at universities: from Covid-19 to the SDGs

A joined-up approach between universities, public services and businesses – as successfully demonstrated during the pandemic – is now needed if institutions are to accelerate efforts towards the Sustainable Development Goals

Abeer Hassan

University of the West of Scotland

Engagement isn’t a trade-off – it’s a path to stronger research

REF 2021 placed more emphasis on impact and engagement, meaning we must no longer rely on our research to speak for itself. Read how to engage with those beyond academia to ensure your work has a greater impact on society

Florian Bauer , Raffaello Rossi

The University of Bristol

Find the hero energy in the story of your research

Want to connect with funders, the media, the public or policymakers? Start by thinking like a storyteller

Erin O’Dwyer

Good Prose Studios, University of Sydney

Campus Talks: The secrets of effective policy engagement – from two academics who have worked in government

Two academics who are steeped in policy expertise, having worked in government in the UK and US, share practical insights on what works when trying to get research before the eyes of decision-makers

David R. Garcia, Michael Sanders

Arizona State University, King’s College London

An academics’ guide to policy impact

How to plan and share academic research so policymakers take notice and apply your findings to real-world issues

Laura Duckett, Campus contributors

Campus

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