Professional insight from Al Akhawayn University

Ignite Inspiration, Foster Transformation, Make an Impact! Al Akhawayn University in Ifrane (AUI) educates the future citizen-leaders of Morocco and the world through a globally oriented, English-language liberal arts curriculum based on American education.

Al Akhawayn University

A group of students pose for a selfie

The best way to market a university? Start with the students

University students can be lifelong brand ambassadors for their institution. To harness the power of word of mouth, create an environment where students feel they belong

Youssef Chetioui

Al Akhawayn University

A robot in a mortarboard poses with a diploma

A university blueprint for teaching with GenAI

How a human-centred approach to embedding GenAI ensures the tool enhances human reasoning, rather than replacing it, institution-wide

Abderrahim Agnaou

Al Akhawayn University

A hand weaves fabric on a loom

How business education can preserve cultural heritage

Strengthen communities and protect cultural traditions by using business education to support artisanal practices. Here are four ways to do so

Ahlam Fakhar

Al Akhawayn University

An illustration of a green light bulb, wearing a mortarboard

How to embed sustainability in your business school

Vague symbolic gestures and greenwashing are no longer enough to show your institution is taking sustainability seriously. Here’s how to embed sustainable teaching and research

Muhammad Ikram

Al Akhawayn University

A bungee jumper leaps from a platform

The creaking career ladder is now a bungee jump – prepare your students for a multi-career world

Generation Z want more variety, flexibility and faster development from their careers. It’s up to universities to equip them with the skills for the new career landscape

Deborah Bartlett

Al Akhawayn University

A lecturer speaks to a group wearing a microphone headset

Six thinkers and five tips to reimagine business education

Reach beyond traditional business models and take inspiration from sociology, philosophy and educational theory for a well-rounded, resilient approach to business education

Lakshmi Goel, Yassine El Bouchikhi

Al Akhawayn University

A teacher talks with students

Five ways to centre faculty development at your university

Teaching quality can be an institution’s biggest asset, improving student retention and boosting reputation. So why not move faculty development to the centre of institutional strategy?

Salah Al-Majeed, Hayat El Asri

Al Akhawayn University

A young entrepreneur works on an iPad

Every student can benefit from an entrepreneurial mindset

To develop the next generation of entrepreneurs, universities need to nurture the right mindset in students of all disciplines. Follow these tips to embed entrepreneurial education

Nicolas Klotz

Al Akhawayn University

An illustration of a mortarbord balanced on a globe

The future of liberal arts may belong to the Global South

With American universities under threat from a hostile government, where will liberal arts education thrive? Perhaps it’s time for a reimagining

Abderrahim Agnaou

Al Akhawayn University

Colleagues laugh together over a laptop

Eight ways to embrace AI’s flexibility to bring different teams together

AI has rapidly moved from the domain of computer science into the daily lives of university staff and academics, but are we joining up the changes happening across higher education? Find out how to use it to break down boundaries between teams

Lakshmi Goel, Yassine Benrqya

Al Akhawayn University

Two employees consider a screen filled with data

Let’s give students the skills to succeed in multiple careers, not just one job

The future is unpredictable. So instead of trying to future-proof our students’ degrees, let’s future-proof their mindset

Deborah Bartlett

Al Akhawayn University

A group of students laugh together

For an agile future workforce, embed a liberal arts education system

A liberal arts education can help foster the adaptability and critical thinking skills today’s employers are looking for. Here’s how to adapt the model to your region

Abderrahim Agnaou

Al Akhawayn University

Webinar image

Campus webinar: Prepare students with workplace skills of the future

Find out how to prepare students for jobs that don’t exist yet, with insight from experts at Campus+ institutions across the Middle East, Africa and Europe

Deborah Bartlett, Julio Gimenez, Rushana Khusainova, Abdelmoniem Sahal Elmardi

Al Akhawayn University, University of Westminster, The University of Bristol, Dubai Medical University

A young woman works intently on a laptop

How industry certification can energise learning

With the IT sector changing too rapidly for traditional university teaching to keep up, why not try industry-aligned certifications? Find out how they can help students meet the demands of the workplace

Amine Abouaomar

Al Akhawayn University

A robot holds up an AI chip to plug the gap between a businessman and his target

Six ways to integrate AI for business school accreditation

Streamline the process of accreditation, create multi-modal communications and effectively manage data by harnessing the power of generative AI

Yassine Benrqya, Lakshmi Goel, Isabelle Fagnot

Al Akhawayn University, Kedge Business School

A young student laughs and writes on a whiteboard

How a mathematics competition can develop future university students

A national initiative to find the best young mathematicians demonstrated how the subject can bridge the gap between school and university. Find out how to use it to develop students’ soft skills

Rabie Zine

Al Akhawayn University

A group of students work round a table

Unlock the potential of internationalisation in higher education

Let’s smash through the barriers to effective internationalisation. Here’s a four-part framework to do so

Wafa El Garah

Al Akhawayn University

Two software engineers gesture at multiple screens

Future-proof software engineering students for an AI-dominated world

Software engineering is increasingly being shaped by generative AI. Here’s how to prepare your students for their future workplace

Houda Chakiri

Al Akhawayn University

An explorer observes a flag flying atop a mountain made of books

Lessons from evolutionary biology to prepare students in an uncertain world

Universities are charged with developing the next generation for a future we can’t predict. Here are three lessons from evolutionary biology to make sense of a changing world – and three skills the workforce of tomorrow will need

Lakshmi Goel

Al Akhawayn University

A student looks thoughtfully into the distance

Universities owe it to society to produce good citizens

Higher education’s role in creating the citizens of tomorrow’s world should not be underestimated. Here’s how to shape the leaders of the future and foster a sense of civic responsibility within them

Hind Lebdaoui

Al Akhawayn University

An illustration of a computer screen, showing a face with a question mark

The looming threat of deepfakes

What are the implications of deepfake technologies on universities’ day-to-day operations and how can academic leaders act to safeguard their institutions? Here are three ways

Salah Al-Majeed

Al Akhawayn University

An AI traffic light

How to navigate the grey areas of AI ethics

With principles on AI’s use still evolving, universities must navigate a complex ethical landscape. Here are ways they can help shape responsible application of the tool

Lakshmi Goel

Al Akhawayn University

Members of Gen Z work in an office lounge

Universities need to act now to bridge the Gen Z gap

Many educators are still struggling to harness the talents of Generation Z and help set them up for employment. Just a few key business changes can make the connection, writes Salah Al-Majeed

Salah Al-Majeed

Al Akhawayn University