The Marketing Book

February 28, 2008

This covers all aspects of marketing - from planning, strategy and research to getting the right marketing mix, branding and promotions.

Who is it for? Undergraduates, postgraduates, academics, anyone wanting to reference up-to-date thinking.

Presentation: Very clear.

Would you recommend it? Yes.

The Marketing Book

Authors: Michael Baker and Susan Hart
Edition: Sixth
Publisher: Butterworth Heinemann
Pages: 688
Price: £34.99
ISBN 9780750685665

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