The Marketing Book

The regulator’s example scenarios fail to acknowledge the harm that even lawful speech can cause on campus, say Naomi Waltham-Smith and James Murray

11 April

Proposed changes to how scholars publish show little awareness of how they will profoundly reshape academic life, says David Lund

8 April

Inflated marks, overworked staff and politically compromised courses are the price of exploiting offshore UK-registered students, says Michael Day

5 April

Generative AI firms should stop ripping off publishers and instead work with them to enrich scholarship, says Oxford University Press’ David Clark

4 April

Sponsored