Authors: Sally Dibb and Lyndon Simkin
Publisher: Cengage Learning
Featuring a range of cases from across the business world, this book examines various approaches to marketing planning. A set of tried and tested templates are available, as well as "how to" expositions of all elements of the marketing planning process.
Who is it for? Undergraduate, MSc marketing and MBA students and marketing managers.
Presentation: Clear, straightforward, very good diagrams and graphs.
Would you recommend it? Yes.