Marketing Planning

February 26, 2009

Authors: Sally Dibb and Lyndon Simkin

Edition: First

Publisher: Cengage Learning

Pages: 288

Price: £34.99

ISBN 9781844807826

Featuring a range of cases from across the business world, this book examines various approaches to marketing planning. A set of tried and tested templates are available, as well as "how to" expositions of all elements of the marketing planning process.

Who is it for? Undergraduate, MSc marketing and MBA students and marketing managers.

Presentation: Clear, straightforward, very good diagrams and graphs.

Would you recommend it? Yes.

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