Author: Ogenyi Omar
Publisher: Palgrave Macmillan
This text provides an introduction to international marketing strategies. The author analyses the key issues and problems facing marketing managers in organisations around the globe while demonstrating practical remedies through a range of real-world case studies.
Who is it for? Students on undergraduate and postgraduate (MSc) marketing courses.
Presentation: Very dense; there are no illustrations to break up the text, and it needs it.
Would you recommend it? Possibly as a supplementary text. It does have some good references but the mini case studies are inadequate for a text at this level.