International Marketing

February 26, 2009

Author: Ogenyi Omar

Edition: First

Publisher: Palgrave Macmillan

Pages: 544

Price: £39.99

ISBN 9781403900685

This text provides an introduction to international marketing strategies. The author analyses the key issues and problems facing marketing managers in organisations around the globe while demonstrating practical remedies through a range of real-world case studies.

Who is it for? Students on undergraduate and postgraduate (MSc) marketing courses.

Presentation: Very dense; there are no illustrations to break up the text, and it needs it.

Would you recommend it? Possibly as a supplementary text. It does have some good references but the mini case studies are inadequate for a text at this level.

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