This text is written from the perspective of the company competing in international markets. It has been developed for undergraduate and graduate courses in global and international marketing, and it draws on case studies from many well-known global brands.
Who is it for? It is primarily suitable for undergraduate and graduate courses in global or international marketing.
Presentation: Excellent.
Would you recommend it? Yes. It is a comprehensive and clear textbook, with some excellent short case studies.
Global Marketing
Author: Svend Hollensen
Edition: Fourth
Publisher: Prentice Hall
Pages: 752
Price: £42.99
ISBN 97803706786
Register to continue
Why register?
- Registration is free and only takes a moment
- Once registered, you can read 3 articles a month
- Sign up for our newsletter
Subscribe
Or subscribe for unlimited access to:
- Unlimited access to news, views, insights & reviews
- Digital editions
- Digital access to THE’s university and college rankings analysis
Already registered or a current subscriber?
Please or to read this article.
