Essentials of Marketing

February 28, 2008

The links between theory and practice are highlighted in this textbook by using topical case studies that have been drawn from real life. Important concepts and theories of marketing are also covered, and the text has a companion website that can be accessed using a supplied card.

Who is it for? Those on introductory marketing courses, probably where marketing is a subsidiary course.

Presentation: Doesn't have the razzmatazz of some of the US texts but it is very clear.

Would you recommend it? Yes, it offers a concise, no-nonsense introduction to marketing.

Essentials of Marketing

Authors: Frances Brassington and Stephen Pettitt
Edition: Second
Publisher: Prentice Hall
Pages: 545
Price: £35.99
ISBN 9781405858281

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